Built for Luxury Retail.
Run by a Marketer.
As Quoted In
Hi, I'm Hagop.
I am the founder of H&CO, a luxury retail marketing agency built specifically for jewelry and watch retailers across the US and Canada. I have spent 15+ years in digital marketing, from agency work on brands like Audible and Intuit to running paid acquisition in-house for insurance companies. I started H&CO because I wanted to solve one problem: connecting ad spend to actual revenue for small and mid-size retailers.
The reason I left bigger agencies and in-house roles was simple. Nobody was answering the question luxury retailers actually care about: did my marketing put someone in my store? Agencies were handing over dashboards packed with impressions and click-through rates. Store owners wanted to know which campaign drove the couple who walked in Saturday and bought a $12,000 engagement ring. I built H&CO to close that gap.
Every client works with me directly. Not an account manager. Not a junior strategist reading from someone else's playbook. The person who built the methodology is the person on your account. That limits how many clients we take on, and that is the point. We stay small so the work stays sharp.
What I do daily: I review campaign performance across every client account, audit prospects' ad setups and websites, build attribution infrastructure, and make the strategic calls on where to spend and where to pull back. I am in the data every day, not once a quarter.
What I believe: Fix the tracking before you spend a dollar on ads. Report revenue, not impressions. If you cannot trace a campaign to a sale, you are guessing. Everything at H&CO starts from that principle.
15+
Years Experience
$200M+
Revenue Generated
50+
Clients Served
Certifications
What Certifications Does H&CO Hold?
These are not wall decorations. The measurement and attribution certifications directly shape how we build tracking infrastructure. The shopping and performance certifications inform how we structure product feeds for luxury ecommerce.
Google Ads Measurement
Certified in conversion tracking, attribution modeling, and offline conversion imports. This directly informs how we build the tracking infrastructure that connects ad clicks to in-store sales.
Google Shopping & Performance
AI-Powered Performance Ads and AI-Powered Shopping Ads certified. Shapes how we structure product feeds, automate bidding, and optimize catalog campaigns for luxury ecommerce.
Google Ads Search, Display & Creative
Google Analytics certified. Google Ads Search, Display, and Creative certified. Full stack of Google advertising and measurement credentials.
How Does Our Process Work?
1. Audit the Infrastructure
Before we touch an ad or write a page, we audit your tracking setup, site architecture, product catalog, and Google Business Profile. Most retailers we onboard have broken conversion tracking, misconfigured product feeds, and structural SEO problems that have been quietly costing them money for years.
2. Fix What Is Broken
Server-side tracking, POS integration, call tracking, catalog optimization, schema markup, crawl error resolution. This phase takes 2-4 weeks. Most agencies skip it because it does not look like 'marketing.' We do it because nothing downstream works without it.
3. Build the Content Foundation
Brand pages for every brand you carry. Service pages for every repair, appraisal, and custom design offering. Landing pages matched to ad campaigns. A Google Business Profile optimized with our review collection system, which has generated hundreds of five-star reviews across our client base.
4. Launch Campaigns on Solid Ground
Google Ads, Meta Ads, SEO, content, social. Now the ads have proper tracking. The landing pages match the keywords. Every click can be traced to a call, a store visit, or a transaction.
5. Report What Actually Happened
Your monthly report shows revenue generated, not impressions served. Specific campaigns tied to specific sales. When a channel is underperforming, we say so and reallocate the budget. No vanity metrics, no spin.
Who Is H&CO Built For?
H&CO works with luxury retailers where the average transaction runs into the thousands and the purchase decision takes weeks. Authorized watch dealers. Independent jewelers with house brands and custom lines. Multi-brand retailers running both ecommerce and physical storefronts.
Our clients typically have 5-50 employees, one to five locations, and a marketing budget they need tied to revenue. Most have been burned by at least one agency before. They are skeptical of dashboards that report clicks instead of sales. They want to know what their money actually produced. That is the conversation this agency was built for.
We work with retailers across the United States and Canada from offices in Toronto and Los Angeles. If you are a luxury retailer wondering whether your marketing is working, let us talk.
Why Did We Build Our Own Attribution Platform?
We built H and Co Felix because no existing tool solved the attribution problem for luxury retail. The buyer journey is too long for standard cookie-based tracking. Safari deletes first-party cookies after 7 days under ITP. Your customer researches for 2-8 weeks before walking into a store. By then, the connection between the ad click and the purchase has vanished.
H and Co Felix extends tracking beyond Safari s ITP window, matches in-store email captures back to the original ad click, and deduplicates revenue across Google and Meta. That last part matters more than most people realize: without deduplication, both platforms claim credit for the same sale, and your ROAS numbers are inflated by 30-50%.
H and Co Felix is built into every H&CO engagement. It is not a separate product. When we say we connect ad clicks to register sales, this is the infrastructure behind that claim. Learn more about how it fits into our tracking and attribution work.