The Founder
Built around jewelry & watches.
Grounded in experience.
As Quoted In
Hi, I'm Hagop.
I grew up around my family’s jewelry businesses. Dinner-table talk was a little heavier on diamonds than most. After 15+ years in digital marketing, including agency work for Audible and Intuit, I built H&CO around the trade I know best.
Today, we help jewelry and watch brands, wholesalers and retailers turn better websites and marketing into sales. We understand the stock, margins and customer relationships behind the work.
You work with me directly, from setting priorities to reviewing results. Our client portal keeps the work and numbers visible, so you always know what we’re doing and why.
15+
Years Experience$200M+
Revenue Generated50+
Clients ServedClients have reviewed our work on Clutch and DesignRush.
Training behind the work
Google Ads Measurement
Training in how to measure advertising results, including connecting available online activity with inquiries and store sales.
Google Shopping & Performance
Google certified in Performance Ads and Shopping Ads. This helps us present your products accurately and manage campaigns around your sales goals.
Google Ads Search, Display & Creative
Certified in Google Analytics and Google Ads Search, Display and Creative. We use that knowledge to reach buyers, develop relevant ads and review how they perform.
How Does Our Process Work?
1. Understand your business
We review your website, advertising, product listings and how customers contact you or buy. Together, we identify the gaps that matter most to your business.
2. Make the essentials work
We address the agreed priorities and check that inquiries and purchases are being recorded. You know what the reporting can show before we use it to make budget decisions.
3. Help customers choose
We create useful pages and content around your products, collections and services. The aim is to answer buyers’ questions and make their next step clear.
4. Put the plan to work
Launch the agreed advertising, search and content plan. Review inquiries, appointments and recorded sales, then adjust the work around what your business is learning.
5. Keep the work and results visible
Use your client portal to follow tasks, search visibility and recorded results. We review progress with you, explain what needs attention and agree where to focus next.
Experience across the jewelry & watch trade
We work with jewelry brands, watch brands, wholesalers, manufacturers, custom jewelers, authorized retailers and pre-owned watch businesses. Working across the trade helps us understand both the product and the different ways it reaches a customer.
Our work includes building and growing the online store for Alex Moss NY, creating a private wholesale ordering platform for Shiny Jewellers, and improving search visibility for L’ORO Jewellery. Each project answers a different business need within the same industry.
A wholesaler needs to make repeat ordering easier. A brand needs to tell its story and build demand. An authorized retailer needs to respect brand requirements while giving buyers a reason to choose its store. We bring that understanding to your marketing from the start.
Radical transparency. One client portal.
Your marketing should be easy to follow. Our client portal brings AI visibility, SEO and keyword rankings, tasks, sales reporting and website uptime into one place you can access from your phone or desktop.
See how customers find you, what we are working on and which marketing activity connects to recorded inquiries and sales. Check whether your website is available to customers, and review progress when it suits you.
We explain the numbers, the decisions they inform and any gaps in the information. The portal gives you access to the work; our team helps you understand what it means for your business.
Explore what you can see in your client portal or learn how we connect marketing to sales.
