Turning a Luxury Retail Website intoa Sales Engine for L’ORO Jewellery
L'ORO is no longer just a jewelry store with a website. They are a digitally dominant retailer. H & Co proved that with the right mix of aggressive ad spend, strategic brand partnerships, and early tech adoption, a traditional retailer can dominate the modern digital landscape.
The Website Was a "Net Cost."
For years, L'ORO’s digital presence was a financial drain. It required maintenance and hosting fees but contributed $0 in measurable revenue. It functioned purely as a digital business card—necessary, but unprofitable.
- The disconnect: They held inventory for the world's most prestigious brands but relied entirely on foot traffic to move it.
- The risk: In a rapidly modernizing watch market, L'ORO risked losing market share to digital-native gray market dealers.
- The mandate: Stop the bleeding. Turn the website from an expense line item into a primary revenue generator.
The Approach
Strategic Design.
Aggressive Ad Spend & Co-Op Leverage.
We didn't just "do SEO." We acted as a strategic growth partner, deploying capital aggressively and adopting marketing technology before the competition caught on.
- Leveraging "Big Brand" Assets (Co-Op Marketing): We didn't reinvent the wheel; we amplified it. We partnered directly with L'ORO's marquee brands—Glashütte Original, Omega, and Chopard—to utilize their high-value creative assets. We combined this global polish with L'ORO's specific Unique Value Propositions (UVPs) to create a campaign style that felt both world-class and locally accessible.
- Early Adoption of Ad-Tech: While other agencies waited for case studies, we tested emerging ad platforms and targeting technologies immediately. By moving first, we secured lower CPMs (cost per thousand impressions) and higher visibility before the luxury market became saturated.
- Omnichannel Attribution: We recognized that in luxury, the "click" happens online, but the "swipe" often happens in-store. We built a tracking framework that attributed digital ad spend to physical showroom visits, proving the ROI of every dollar spent.
The Solution
Performance & Emotion.
We delivered a performance-driven website that combined elegance with functionality. This included SEO-Optimized Site Architecture to improve search visibility across all product and brand categories.
We implemented Integrated Tracking and CRM to connect marketing efforts to real-world sales outcomes. We also created Tailored Landing Pages for paid ads that improved conversion and quality scores by sending users directly to relevant collections.
The Results
Immediate and Measurable Impact
We successfully flipped the model. The digital ecosystem now funds itself and drives significant profit margins for the wider business.
Through direct e-commerce sales and tracked in-store appointments, we generated millions in new revenue from a channel that previously generated nothing
We scaled traffic and sales while adhering to the strict brand guidelines of partners like Omega and Chopard—proving we can manage high-stakes IP without compromising growth.