Streamlining Shiny Jewellers’Wholesale Ordering System
Transforming a legacy wholesale process into a streamlined digital experience—boosting order efficiency, increasing average order value, and accelerating partner growth for one of Canada's largest jewellery wholesalers.
Shiny Jewellers, one of Canada's leading jewellery wholesalers, was facing a serious operational bottleneck: their order management system was stuck in the past. Retail partners placed orders through a chaotic mix of phone calls, emails, faxes, and in-person visits—making it nearly impossible to scale efficiently.
The fragmented system led to miscommunications, missed orders, and countless hours wasted on manual data entry. With operations expanding across Canada and the U.S., Shiny needed a digital solution that could match the scale and sophistication of their business.

The Approach
Strategic Design.
To streamline their operations, we focused on three key areas: E-Commerce Accessibility by building a secure, e-commerce-style website accessible only to pre-approved retail partners; Operational Efficiency by centralizing order management to reduce reliance on manual processes; and Multi-Currency Functionality to cater to their diverse market across Canada and the USA.

The Solution
Performance & Emotion.
We designed and developed a high-performance wholesale ordering platform with a Private E-Commerce Portal where only registered retail partners can access the site, ensuring exclusivity and ease of ordering.
We implemented Optimized Product Discovery so retailers can quickly find trending and high-demand products through intuitive navigation and filtering options. We also added Integrated Multi-Currency Display where prices are dynamically displayed in either CAD or USD, depending on the user's location.
The Results
Immediate and Measurable Impact
Majority of orders now placed through website vs phone/email
Retailers discover and purchase additional products easily
Growth in retail partners by eliminating inefficiencies
Substantial growth in wholesale transactions