Enhancing Toronto Electric’sOnline Visibility
Modernizing a century-old brand, we helped Toronto Electric boost online visibility and generate 30% more traffic through a WordPress rebuild and targeted SEO strategy.
Toronto Electric, an authorized dealer of electric motors and a leading overhead crane fabricator and installer, sought to increase its online visibility. As competition grew over the years, they found it increasingly difficult to be discovered online.
With a history spanning over a century, Toronto Electric played a key role in Canada's transition from gas lamps to electric lighting over 100 years ago. However, their website was not optimized to reflect their legacy and expertise in a way that attracted new customers in the digital age.
The Approach
Strategic Design.
Rather than simply redesigning the site, we redefined its purpose—from a passive online presence to an active sales and marketing tool. We introduced a full-funnel marketing strategy, combining SEO, paid advertising, and conversion tracking with a scalable site architecture. The website became not just a brand touchpoint—but a measurable contributor to revenue, foot traffic, and lead generation.
Our strategy was built around three key pillars: Driving Traffic through content-rich SEO strategy, Optimizing Conversion through advanced tracking and CRO techniques, and Scaling for Growth with a framework built to manage over 3,000 SKUs.
The Solution
Performance & Emotion.
To improve their online discoverability and lead generation, we implemented Website Migration and Optimization by rebuilding the website on WordPress for improved functionality, flexibility, and user experience.
We implemented both technical and non-technical SEO improvements to boost search rankings. We also developed targeted landing pages with keyword-optimized pages for the brands they carry, improving search visibility for potential customers.
The Results
Immediate and Measurable Impact
Significant rise in organic visitors since rebuild
Scalable site architecture with advanced filtering
Century-old brand modernized for digital age
Inbound leads increased proportionally with traffic