Website Development · Marketing
Toronto Electric
Growing Toronto Electric's Online Visibility
Toronto Electric had been in business for over a century but was invisible online. We rebuilt their site on WordPress, restructured 3,000+ product SKUs for search, and drove a 30% jump in organic traffic within months.
+30% Organic Traffic
What changed.
The outcomes behind the work.
- Organic Traffic
- +30%
- Before1×
- After1.3×
Relative traffic. Before = 1×. - 30% more organic visitors, and climbing
- Products Indexed
- 3,000+
- 3,000+ products organized, indexed, and ranking
- Search Rankings
- Page 1
- Page 1 rankings for target brand + product terms
- Inbound Inquiries
- More Leads
- More inbound calls and quote requests tied directly to organic search
The challenge
Toronto Electric has been selling and installing industrial equipment since before your grandparents had electricity. But their website looked like it was built around the same time. No SEO. No lead capture. No reason for a contractor to pick up the phone.
The competition had caught up online. Toronto Electric needed to stop being a secret.
The approach
Make 3,000 Products Findable.
We didn't just redesign the site. We rebuilt the entire architecture around how contractors and purchasing managers actually search: by brand, by spec, by application. Every one of their 3,000+ SKUs got its own optimized page. We created targeted landing pages for the brands they carry so that when someone Googles "Baldor motors Toronto," Toronto Electric shows up.
The outcome
A Catalogue That Sells.
The new WordPress site loads fast, filters cleanly, and ranks. Every product category has structured data for search engines. Every brand page is written to convert a searcher into a caller. We layered in conversion tracking so Toronto Electric knows exactly which pages generate leads, and which ones just take up space.
Behind the project
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