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Visuals Sandbox: Every Block, Patek Warmth, Real Copy
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Talk to the StrategistTrusted by family-owned jewelers and watch boutiques across North America
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“We've been with H&CO for six years. The reason isn't the dashboards. It's that when something breaks on a Saturday, Hagop picks up the phone and the website is back before our Sunday foot traffic.
six years and still on the same phone number.”
Owner, multi-generation Toronto jewelry boutique
What we actually do
Six Levers We Pull for Luxury Jewelry & Watch Retailers
Every retainer touches some combination of these. Not a fixed package.
Paid Search That Fills the Showroom
Google Ads tuned for in-store visits and high-AOV inquiries, not vanity click volume.
SEO That Outranks the Chains
Local keyword strategy that protects your city before chasing national terms you'll never win.
Websites Built as Revenue Infrastructure
Headless builds with conversion paths designed around brand authorization and high-ticket buyers.
Tracking That Ties Clicks to Cash
Server-side events, offline conversion uploads, and the call tracking your old agency never set up.
Creative Without the Stock Photo Tax
Macro photography, short-form video, and ad creative shot to your brand's standards.
Retention Marketing That Earns Its Keep
Klaviyo flows and SMS for clients who already trust you, sized to your real list quality.
“Most agencies optimize for a 7-day attribution window. Our customers take three months to walk in. Find me an agency that understands that and I'll write a check tomorrow.
we built our attribution model around this exact problem.”
Multi-store watch retailer, AD network
Two-column variation
Why Generic Agencies Fail Jewelry & Watch Retailers
Same block type, fewer cards, more breathing room. Use this when copy needs space.
They optimize for clicks. You sell in person.
A click-through-rate dashboard means nothing if the actual sale closes when someone walks into your showroom on a Saturday afternoon. We measure both ends of that journey.
They don't know your brand compliance rules.
Rolex, Patek, Cartier, Tudor: each has a different set of advertising rules, and breaking them gets your authorization revoked. We've already learned the hard way.
They use the same playbook for plumbers and jewelers.
A $40 plumbing job and a $40,000 watch sale need wildly different conversion funnels. Most agencies run the same template on both and call it a day.
They disappear once the contract is signed.
You meet the senior strategist in the pitch and the junior account manager from then on. With us, you get the senior every week, six years running.
Side-by-side variation
When You Need One Statement and One Image
Use this when there's a single hero claim worth showing.
We protect your brand authorization first.
Before we run a single ad, we audit every landing page, image, and copy line for compliance with Rolex, Patek, Cartier, and Tudor advertising guidelines. Losing authorization is a worse outcome than losing a quarter of leads.
Then we make the phone ring.
Once compliance is locked, we layer paid search, retargeting, and local SEO on top. Most clients see qualified showroom inquiries lift inside the first 60 days.
Built for the 90-day jewelry buyer journey
Server-side tracking that follows the buyer home, to bed, and back to your showroom six weeks later.
GA4 with offline conversion uploads, CallRail with whisper messages, server-side GTM, and a custom Looker dashboard your team actually checks once a week.
Most agencies stop counting at day seven.
Ours stays open for ninety because that's how long a $25k watch decision actually takes.
Foot traffic, counted.
Geofence and check-in matching tie in-store visits to the ad that drove them.
Calls, scored.
AI call review flags every lead by quality, not volume.
How we actually run a retainer, week by week. No mystery, no monthly PDF nobody reads.
Week 1-2: Audit and Baseline
Full account access. We document every existing campaign, every tracking gap, every page on the site. You get a one-page baseline that says exactly where you are, in plain language.
What you see:
- Conversion tracking audit (pixel, server-side, offline)
- Brand compliance check across all live ads
- Local SEO audit with named competitor gaps
- One 60-minute walkthrough call with the senior strategist
Week 3-6: Fix and Launch
We fix tracking first. Always. Then we rebuild whichever campaigns are bleeding budget and launch the new ones. No big-bang relaunches; everything goes live in increments so we can isolate what's working.
What ships:
- Server-side GTM container
- Rebuilt Google and Meta campaigns
- First batch of new creative
- Weekly Loom video instead of a status meeting
Week 7+: Compound
This is where most agencies coast. We don't. Every week is a small experiment, every month is a written summary of what we learned, and every quarter we rebalance the budget based on what's actually moving the needle.
What you can expect:
- Weekly experiments documented and archived
- Monthly written recap, no slide decks
- Quarterly budget rebalance with the owner
- Direct line to Hagop for anything urgent
Services Grid Block
What's on the table
Paid Media
Showroom visits, not just clicks
Google, Meta, YouTube, and connected TV for jewelry and watch retailers.
SEO & Local
Outrank the AD chains in your city
Hyper-local keyword strategy and technical SEO for high-intent buyers.
Web Design
Sites built to convert, not decorate
Headless Shopify and Payload builds with revenue infrastructure baked in.
Tracking & Attribution
See every dollar from click to register
Server-side GTM, GA4, offline conversions, call tracking, POS sync.
Service Cards Block
Same idea, different layout
Paid Search & Social
Google, Meta, YouTube. Built around the 90-day jewelry buyer journey, not a 7-day attribution window.
See how we run adsLocal & Technical SEO
Win your city before chasing national terms. Hyper-local keyword strategy and technical fundamentals.
See our SEO processPhoto & Video Production
In-store macro photography and short-form video shot to your brand standards. Launching this quarter.
Stay tuned for updatesTestimonials Block
What clients actually say
FAQ Block
Questions retailers ask before signing
How a typical $12k/mo retainer is spent
Doughnut chart, real numbers from H&CO retainer mix
Average qualified showroom inquiries per month, before and after
Bar chart, anonymized client average