Transforming Paloma Blanca’sDigital Presence
A strategic redesign that united two brands, elevated user experience, and drove measurable growth through thoughtful design and smart SEO.
Paloma Blanca approached H&Co. with a unique request: they wanted a modern, clean website design that not only revitalized their brand but also seamlessly integrated their sister brand, Mikaella Bridals. The goal was to create a unified yet distinct digital presence for both brands, maintaining their individual identities while leveraging their shared audience.
Key concerns included designing an intuitive UX that would accommodate both brands while ensuring ease of navigation, implementing technology solutions that would enhance performance, user engagement, and SEO, and optimizing SEO to maintain and improve search rankings for both brands.
The Approach
Strategic Design.
We began by understanding how Paloma Blanca and Mikaella Bridals connect with their shared audience. From there, we mapped a unified website structure that allowed users to move seamlessly between both brands while preserving their unique identities.
Design, UX, and SEO were developed together—not in silos—ensuring the site was not only beautiful but discoverable, fast, and easy to use. Every element was crafted to elevate the user experience, improve search visibility, and support long-term growth.
This wasn't just a redesign—it was a strategic transformation of how the brand engages with modern brides online.
The Solution
Performance & Emotion.
H&Co. designed and developed a catalogue-based e-commerce website that brought both brands—Paloma Blanca and Mikaella Bridals—together under one domain, while preserving their individual identities. The result was a seamless digital experience where users could effortlessly explore both collections without confusion or compromise.
To deepen engagement and showcase the emotional connection behind each gown, we introduced a Real Brides feature. This allowed users to view real customer photos linked directly to the gowns they were browsing, adding authenticity and helping future brides envision their own experience.
At the core of the project was a focus on performance and discoverability. We restructured the site architecture, refined the navigation, and optimized metadata—ensuring the website not only looked beautiful but also performed exceptionally in search and delivered a frictionless user experience.
The Results
Immediate and Measurable Impact
Monthly visitors increased from 5,000 to 20,000
Steady monthly traffic after initial growth
Seamlessly integrated Paloma Blanca & Mikaella Bridals
Customer photos linked to gown pages for authenticity