700 to 12K Visitors
L'ORO Jewellery
A luxury retail website and search partnership that connects buyers with the collections and showroom.
Explore the workSocial advertising for jewelry & watch businesses
Introduce your brand to new buyers and bring interested shoppers back. We manage paid campaigns across the social platforms that fit your audience, products and budget.
Experience & credentials
Google Ads PartnerGive people a reason to discover and return.
Social ads introduce your collection on platforms such as Instagram, Facebook, Pinterest and TikTok. They can also remind interested shoppers about a piece or invite a showroom inquiry.
We choose channels around your audience, creative and budget. Product stories, follow-up and reporting form one plan, from the first impression to the available inquiry and purchase records.
The pieces behind a useful social campaign.
At the budgets paid social takes to work, the product information, creative and measurement deserve as much attention as the ads.
Stay relevant while a buyer decides.
Luxury purchases take consideration. We use product stories and timely follow-up to introduce your business and give interested buyers a reason to return.
- A catalog worth browsing Prepare accurate titles, images, prices and product details so the right information travels with every product ad.
- Follow-up for a considered purchase Build a sequence of product reminders, useful details and appointment invitations around the way customers decide.
- Reporting connected to the business Bring available activity, conversations and sales records together. Count each recorded purchase once and explain gaps in the data.
- Creative your team can keep making Use a repeatable production workflow to turn product expertise, new arrivals and store moments into content worth testing.
From the catalog to the next campaign.
Weeks 1–2: review the foundations
Review campaigns, product data and measurement. Set up the agreed connections and explain what the reporting can show.
Weeks 2–3: prepare & build
Prepare names, images and prices. Build campaigns for new and returning buyers, with brand approvals included where required.
Weeks 3–4: establish the creative rhythm
Agree a regular source of footage, filmed by your team or produced within the scope. Turn pieces, craftsmanship and store stories into short videos for organic content and paid tests.
Month 2 onward: review & improve
Review audiences, creative and available sales weekly. Use the evidence to decide what to change and where to invest.
Make room for the buying decision.
Margins, creative and the time customers need to choose should shape the campaign.
Start with the business economics.
Plan spending around your margins, transaction values and customer relationships. Review the useful inquiries and recorded sales alongside campaign costs.
Stay useful while customers decide.
A considered purchase can take several visits. Product details, reassurance and appointment invitations give interested shoppers a reason to return.
Show up in the right context.
Introduce your store through the brands, products and craftsmanship your customers care about. Test the response within the platforms they use.
Your creative should come from the same room your products do.
We shoot, edit, and ship content in-house so your ads always look like you.
H&CO Creative Production
How Does Paid Social Fit With Your Other Marketing?
Paid social media for luxury retailers does not work in isolation. It works best when the rest of your digital marketing is already functional.
Your Google Ads campaigns capture buyers who are actively searching. Paid social captures buyers who are still researching, scrolling, and comparing. The two channels cover different stages of the same purchase decision. If you are only running one, you are leaving money on the table.
Your SEO strategy determines whether your site converts the traffic paid social sends. If someone clicks a Meta ad, lands on a product page with thin content and no trust signals, they bounce. We coordinate paid social with your web development to make sure the landing experience matches the ad.
For a deeper look at the full picture, read our post on jewelry marketing strategies that actually drive revenue.
Selected client work.
Case studies
5K to 20K Monthly Visitors
Paloma Blanca
A digital presence that helps brides discover the collections and find a retailer.
Explore the workPlanning your social advertising.
What jewelers ask before they call.
How much should a luxury retailer spend on Meta ads?
We recommend a minimum of $5,000 per month in ad spend, and most luxury retailers we work with sit between that and $15,000. The figure is media only; management fees are quoted separately. If your Google Ads campaigns are producing, we would rather fund paid social with new budget than move spend off them.
How long before I see results from paid social?
Retargeting campaigns can produce within the first week. Prospecting campaigns need 60-90 days to build enough data for Meta's algorithm to optimize. The first month is infrastructure and learning. Month 2-3 is when you start seeing which campaigns drive actual revenue.
Can you connect social ads with in-store sales?
We bring available advertising activity, customer conversations and sales records together. Where there is a reliable match, you can see the steps before an online or showroom purchase. Each recorded sale is counted once, and we explain any gaps in the data.
We only run Meta ads for co-op. Can you help us do more?
Yes. We structure co-op campaigns to satisfy brand requirements while running your own store-level campaigns alongside them. Co-op builds the brand's awareness. Your campaigns build your store's. Both run simultaneously with separate budgets.
Do you handle creative production?
We direct, edit and test the creative. Filming is agreed in your scope: for some clients we set up a batch workflow their team runs in-store, for others production sits with us. Either way you do not need a videographer on staff, and we tell you which pieces, details and store moments are worth capturing.
What paid social platforms work for luxury retailers?
Primarily Meta (Facebook and Instagram). We also run TikTok for retailers targeting younger demographics and Pinterest for categories with long planning cycles. YouTube works well for retailers with video content. Platform choice depends on where your buyers research and what creative assets you can produce consistently.
You have spent money on paid social before. This time, you will see what it produces.
Let's Talk About It