PPC Agency
PPC Agency in Los Angeles
Your ads generated 14,000 clicks last month. How much hit the register? Most PPC agencies hand you a dashboard. We hand you a number: the revenue your ad spend actually produced, down to the store visit, the phone call, the sale.
Alex Moss New York · Loro · 6+ Year Avg. Client Retention · 20,946 Luxury Ads Studied
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Proprietary Attribution
From Click to Cash Register
Here's the core problem with PPC for luxury retail. Roughly 80% of revenue happens in person. Someone clicks your ad, browses your site, maybe calls, maybe walks in next Tuesday, and buys a $9,000 bracelet. Google sees the click. Google does not see the $9,000. We built an attribution platform to solve this. It's proprietary, built in-house, and it connects your ad spend to what happens after the click. Phone calls traced to the campaign and keyword that drove them. Store visits tied to ad exposure. Appointments that trace back to the ad that started the journey. Revenue connected to your point-of-sale data. Instead of debating whether your ads are working based on impressions and CTR, we show you the math. You spent X. It produced Y. Here's where to put more money next month.
AI + Machine Learning
Models Fed by Real Data
Most agencies optimize campaigns manually. A media buyer logs in, reviews the last week, adjusts bids, pauses underperformers. A good one catches 40 or 50 data points in a session. That's the ceiling. Our models work across thousands of data points simultaneously, in real time. The attribution platform feeds proprietary data into machine learning models that identify patterns no human could spot. Which audience segments convert to calls versus store visits. Which search terms lead to revenue, not just clicks. Which creative drives people to buy, not just browse. This is how a $5,000/month budget outperforms a competitor spending $15,000. The competitor is buying more clicks. We're buying better ones.
Creative That Matches the Product
Your Ads Should Look Like Your Brand
Run this test. Search for any luxury jewelry term on Google. Look at the ads. Count how many use the same stock photography, the same Shop Now button, the same percentage-off language. Most of them look like they're selling commodity goods. If you're selling a $12,000 watch, the ad should feel like it belongs next to the product, not next to a coupon site. We build creative specifically for luxury: photography that respects the product, copy that speaks to your buyer, landing pages that convert without discounting, and platform-specific formats built for how people actually interact on each channel. We've studied 20,946 ads from 99 luxury retailers. We know which formats, tones, and compositions produce results in this category.
The LA Market
LA Is Where Ad Budgets Go to Die
Los Angeles is one of the most expensive PPC markets in the country. Luxury keyword CPCs run $5 to $15 per click for competitive terms, with high-intent phrases pushing well above that during peak season.
LA pulls roughly 50 million visitors a year. A significant chunk of them search for jewelry stores, watch boutiques, and luxury retail while they're here. They browse, click your ad, maybe save it for "next time," then fly home to Dallas. If your agency isn't filtering tourism traffic out of your campaigns, you're paying for someone who was never going to walk through your door.
LA isn't one market. It's dozens of markets wearing a trench coat. A jeweler on Rodeo Drive and a jeweler in Pasadena have completely different customers, different intent signals, different competitive sets. South Coast Plaza pulls from all of Orange County. The Melrose corridor has foot traffic patterns that shift block by block. The big national agencies swap "New York" for "Los Angeles" on a template and call it localized.
Awards season, roughly January through March, tends to drive interest in high-ticket jewelry that doesn't exist in most markets. Engagement ring searches peak in December and January, with bridal buying extending through the May-through-October wedding season. Holiday gifting starts earlier for luxury, often late September. An agency that runs the same budget allocation month over month in this market is leaving money on the table every quarter.
Capabilities
What We Manage
High-Intent Buyer Capture
Google Search Ads
Campaigns built around search terms that indicate buying intent, not browsing. Tight match types, aggressive negative keyword lists, and bid strategies optimized for revenue. For LA, we filter tourism traffic and adjust for neighborhood-level competition.
Product-Level Campaigns
Google Shopping / Performance Max
Product feeds optimized for luxury: clean titles, accurate attributes, high-quality images. Performance Max campaigns structured to leverage our attribution data rather than relying solely on Google's automated signals.
Brand + Retargeting
YouTube Ads
Video that communicates quality in six seconds or sixty. YouTube's targeting lets us reach high-net-worth audiences by income, interest, and behavior. Brand-building that ties back to measurable outcomes through our attribution platform.
Affluent Audience Targeting
Meta Ads
Instagram is where luxury lives on social. Lookalike audiences built from your actual revenue data, not just site visitors. Retargeting sequences that nurture without nagging.
Stay in the Consideration Set
Retargeting
Someone visited your site, looked at a specific piece, and left. That's a warm lead. We calibrate frequency based on the actual purchase cycle in your category. Too aggressive and you feel desperate. Too passive and they forget.
Convert the Traffic We Send
Landing Pages
Every campaign gets a page designed for conversion. Not your homepage. Not a category page. A focused experience built around one goal: getting the visitor to take the next step.
How It Works
Step 01
Step 1: Consultation
A real conversation with the person who'll run your campaigns. We look at where you are, what you've tried, what worked, what didn't. If your ad budget is under $5,000/month, we'll tell you that upfront and point you in a better direction. No pitch deck, no dog-and-pony show.
Step 02
Step 2: Audit and Strategy
If you have existing campaigns, we tear them apart. Every keyword, every ad, every landing page, every setting. If you're starting from zero, we build the strategy from your unit economics: your average sale value, your margin, your close rate, and the cost to acquire a customer who actually buys.
Step 03
Step 3: Launch and Optimize
Campaigns go live. The attribution platform starts capturing data from day one. AI models begin learning your specific patterns. Optimization happens weekly, informed by real data, not gut instinct. Creative gets tested continuously. Underperformers get cut. Winners get scaled.
Step 04
Step 4: Report and Prove
Monthly reporting in plain English. What we spent. What it produced. Which campaigns drove phone calls, which drove store visits, which drove revenue. If something isn't working, we'll say so and tell you what we're doing about it. You'll never wonder whether your ad spend is producing anything.
Results
What the Work Produces
We work under NDA with most clients, which means we can share outcomes but not always names.
We've helped luxury retail clients scale from zero to millions in attributed revenue, meaning revenue we can trace directly from ad spend through our platform to a completed sale. Not estimated. Not modeled. Traced.
Alex Moss New York. High-profile luxury jewelry brand. Our campaigns and attribution infrastructure helped drive measurable growth in a competitive category where most advertisers are flying blind.
Loro. Premium brand, LA-based. We built and managed their paid media with the same attribution-first approach, tying spend directly to business outcomes.
The 20,946-ad study. We analyzed 20,946 ads from 99 luxury retailers to understand what actually works in this category. This proprietary research informs every campaign we build.
In an industry where the average agency-client relationship lasts two to three years, our clients stay for six years or more. The reason is simple: we prove the work is producing revenue, so there's no reason to leave.
Common Questions
Frequently Asked Questions
Let's Fix This
If you're spending $5,000 or more per month on paid media and you can't draw a line from that spend to revenue, that's a solvable problem.
We'll look at your current campaigns, your market, and your numbers. If we can help, we'll tell you how. If we can't, we'll tell you that too.