Jewelry & watch advertising that supports sales

We recommend a minimum of $5,000 per month in ad spend, so campaigns gather enough data to optimize. That figure is media only; management fees are quoted separately. High-ticket products need fewer conversions to justify the spend, but the platforms still need volume to learn. During our strategy call, we scope budget against your average transaction value, store locations, and revenue goals.

We bring available advertising activity, customer conversations and sales records together. Where there is a reliable match, you can see the steps before an online or showroom purchase. Each recorded sale is counted once, and we explain any gaps in the data.

Three things. First, we built our own attribution platform (H and Co Felix) that tracks from ad click to in-store sale, solving the core measurement problem jewelers face. Second, our average client has been with us for over 6 years because we produce revenue, not reports. Third, you work directly with the founder and strategist who built the methodology. No handoff to a junior coordinator after the sales call.

We can manage strategy, creative, campaign setup, ongoing improvements and reporting. For authorized retailers, we also plan around supplied brand guidelines and support the documentation for eligible advertising reimbursement. Your proposal sets out what is included.

Every watch and jewelry brand has rules about how their products can be advertised: approved imagery, pricing restrictions, placement guidelines. We work with authorized dealers for Rolex, Omega, Cartier, TAG Heuer, and dozens more. We know the boundaries, structure campaigns within them, and prepare the co-op documentation your brand partners ask for. Eligibility and reimbursement are set by each brand's own program.

Campaigns are usually live within the first two weeks, once tracking, landing pages and brand approvals are in place. How long it takes to read the results depends on your budget, the search demand in your market, and how long your buyers take to decide, which for a considered purchase runs over several visits. We agree the review points up front and tell you what each one can and cannot show. We do not forecast a date for your first sale.