Google Ads for jewelry & watch businesses
Help buyers find your collection or showroom when they search on Google. We manage your campaigns, product listings and budget, then show you which activity leads to inquiries and recorded sales.
Put your collection in the search.
Search, Shopping and Performance Max give your products different ways to appear on Google. We organize campaigns around the brands, categories and locations that matter to your business.
The work includes product information, useful landing pages and measurement. Available inquiry and sales records help show what followed the click, including reliable matches to showroom purchases.
Give every campaign a clear purpose.
Separate the priorities, choose the right destination and agree how results will be reviewed before spending more.
Be there when interest becomes intent.
Your campaigns should reflect the brands, products and services people are searching for. We connect that interest to a useful page and an easy way to buy or visit.
- Search campaigns Organize keywords, ads and landing pages by brand, product and city.
- Shopping & Performance Max Prepare product titles, imagery, pricing and availability for the collections you want to promote.
- Recorded sales & inquiries Use Felix to connect available campaign, customer and sales records where there is a reliable match.
- Co-op requirements Plan around supplied brand guidelines, creative approvals and documentation for eligible reimbursement.
Google Partner status reflects experience managing campaigns and meeting Google’s requirements for performance, spend and Google Ads certifications.
About the Google Partner programYour Google Ads, in experienced hands.
As a Google Partner, we bring certified Google Ads knowledge to the day-to-day work on your account, from campaign structure to the way results are measured.
Relevant campaign choices
Search, Shopping and other Google Ads formats are selected around how customers discover and buy your products.
Attention after launch
Search terms, product feeds, bids and creative get ongoing review as performance and your business change.
A clear view of results
Conversion tracking and recorded sales give us a basis for discussing what to keep, improve and test.
How we manage your Google Ads.
Weeks 1–2: audit & tracking
Review campaigns, product listings and how purchases are recorded. Set up the agreed connections and explain what reporting can show.
Weeks 3–4: build & launch
Prepare campaigns, keywords, exclusions and matched landing pages. Keep brand-funded and store-level priorities clear.
Months 2–3: review & improve
Review search terms weekly, adjust bids and test creative. Use available inquiry and revenue data to guide changes.
Month 3 onward: plan the next move
Review recorded sales alongside spending and reporting gaps. Recommend where to invest, test or reduce activity.
A clearer view of what follows the click.
Review campaign activity alongside the sales and inquiries your business records.
Bring recorded sales into the picture.
Where the data supports a match, connect campaign activity with a recorded purchase. Supported conversion imports give Google more useful feedback than website visits alone.
Make each search more relevant.
Review search terms and exclude those that do not fit your offer. Separate brand and product priorities so the budget reaches the customers each campaign is meant to serve.
Plan for eligible brand funding.
Review the guidelines and reimbursement requirements your brand partners provide. Include the relevant approvals and documentation; eligibility depends on the brand’s rules.
Planning your Google Ads.
What jewelers ask before they call.
How much should a luxury retailer spend on Google Ads?
We recommend a minimum of $5,000 per month in Google ad spend, and most retailers we work with sit between that and $20,000. The figure is media only; management fees are quoted separately. The right number depends on your market, competition, and product categories. Authorized dealers may be able to offset part of it through co-op, depending on the brand's program.
How long before Google Ads produces results?
Ads can begin bringing visits once they are approved and running. Learning which searches lead to useful inquiries and sales takes longer, especially for considered purchases. We agree early milestones and review the evidence before increasing spending.
Can you track in-store sales from Google Ads?
We bring available advertising activity, customer conversations and sales records together. Where there is a reliable match, you can see the steps before an online or showroom purchase. Each recorded sale is counted once, and we explain any gaps in the data.
What about co-op advertising on Google?
We structure Google Ads campaigns around your brand partners' co-op requirements and handle creative compliance, campaign structure, and the submission paperwork. Each brand sets its own eligibility rules and reimbursement rates, so we confirm them with the program before planning around them.
My previous agency ran Google Ads and it did not work. What would you do differently?
The most common problems: broad targeting mixing a $500 buyer with a $10,000 buyer, all traffic sent to the homepage, no negative keywords filtering out discount seekers, and no offline conversion tracking. We fix the infrastructure first, then restructure campaigns around your actual product lines.
Get a Straight Answer on Your Google Ads Performance
We'll audit your Google Ads account and tell you where the money is going. No pitch deck, just a clear breakdown of what's working, what's not, and what it would take to fix it.