Facebook & Instagram ads for jewelry & watches
Show your pieces to new buyers and stay visible to people already considering them. We plan the ads, manage the budget and connect campaign reporting with available inquiry and sales records.
Experience & credentials
Google Ads PartnerKeep your collection in the conversation.
Facebook and Instagram can introduce a piece before someone searches for it. Product stories and timely reminders help interested buyers return while they consider their purchase.
We bring the catalog, creative, landing experience and measurement into one plan. Available inquiry and sales records help explain what happened beyond likes and reach.
Build the campaign around the customer.
Clear product information, useful creative and a considered follow-up give each ad a job.
Build interest. Give it somewhere to go.
Instagram and Facebook can introduce a piece long before someone searches for it. Creative, landing pages and follow-up work together to move that interest toward a sale.
- Product information Prepare titles, images and descriptions so your catalog presents the pieces accurately.
- A useful follow-up Plan product reminders, reassurance and appointment invitations across a research period that runs over several visits.
- Recorded sales & inquiries Compare available campaign activity with website inquiries and supported store sales records.
- A steady creative rhythm Agree how the footage gets produced, then test promising product content in paid campaigns.
How we manage Facebook & Instagram.
Weeks 1–2: review & measurement
Review campaigns, catalog data and how purchases are recorded. Set up and test the agreed connections.
Weeks 2–3: catalog & campaigns
Prepare names, images and prices. Build campaigns for new buyers and returning visitors, with the required brand approvals.
Weeks 3–4: creative workflow
Agree a regular source of footage, filmed by your team or produced within the scope, then turn product details, craftsmanship and store moments into ads.
Month 2 onward: review & improve
Review audiences, creative and available revenue weekly. Use the evidence to decide what to change or test next.
From the first impression to the next visit.
Give your ads, customer records and product content a shared purpose.
Connect the available purchase records.
Bring activity, conversations and recorded sales together where a reliable match is available. Count each sale once and make reporting gaps clear.
Learn from the customers you already have.
Use supported customer audiences to inform campaign planning. Review their response against other audiences and your actual business priorities.
Turn product knowledge into creative.
Capture new arrivals, craftsmanship details and store moments in regular batches. Filming responsibilities are agreed in your scope. Test the resulting clips as Reels, Stories and paid creative.
Planning your Meta ads.
What jewelers ask before they call.
How much should I spend on Meta Ads?
We recommend a minimum of $5,000 per month in Meta ad spend, and most luxury retailers we work with sit between that and $15,000. The figure is media only; management fees are quoted separately. If your Google Ads campaigns are producing, we would rather fund Meta with new budget than move spend off them.
Can you connect social ads with in-store sales?
We bring available advertising activity, customer conversations and sales records together. Where there is a reliable match, you can see the steps before an online or showroom purchase. Each recorded sale is counted once, and we explain any gaps in the data.
What is Advantage+ and should I use it?
Advantage+ sales campaigns let Meta test creative, audiences and placements automatically instead of splitting them out by hand. They depend on a clean product catalog and working conversion data, so we get the feed and the tracking right first, then test Advantage+ against the way your campaigns are structured now.
How long before Meta Ads show results?
Retargeting campaigns can produce within the first week. Prospecting campaigns need 60-90 days. The first month is infrastructure and learning. Month 2-3 is when you see which campaigns drive actual revenue.
Do you handle creative production for Meta Ads?
We direct, edit and test the creative. Filming is agreed in your scope: for some clients we set up a batch workflow their team runs in-store, for others production sits with us. Strong organic posts are a useful signal for what to test, but organic engagement does not prove an ad will bring in buyers, so paid creative is still tested against the outcome you are trying to grow.
Find Out Where Your Meta Budget Is Leaking
Tell us about your Facebook and Instagram advertising. We will discuss what you want to improve and agree on the scope of an account review or ongoing support.