Alex Moss NY

Alex Moss has crafted custom pieces for Drake, ASAP Rocky, Bella Hadid, Tyler, the Creator, and Cher. The showroom at 15 Mercer in SoHo is where those conversations happen, one client, one vision, one piece at a time. But the website told a different story. There was no way to buy online, and search visibility was nonexistent. If you didn't already have the phone number, you weren't finding Alex Moss.

The brand had outgrown its digital presence before it ever had one. Celebrity clients drove demand, but every sale still required a conversation, a consultation, a handshake. That's a ceiling, not a strategy.

Translate the Vision. Build the Infrastructure.

Alex Moss had a clear creative vision, the collections, the photography, the identity were all theirs. What we brought was the ability to turn that vision into a cohesive brand system, and then put data behind every decision that followed.

We captured what lived in mood boards, Instagram posts, and showroom conversations. Then we formalized it: brand guidelines, positioning frameworks, a digital identity built to scale. From there, we built the measurement layer, analytics across the website, Google Merchant Center, email performance, and offline store data, all feeding into one picture of how the business was actually performing.

That data drove everything. Web traffic showed which collections were generating the most interest. Email data revealed what brought buyers back. Showroom traffic mapped against digital campaigns showed which channels were filling the room.

We translated those insights into campaigns across Meta and Google that drove both online purchases and showroom appointments. Press placements and PR coverage became search visibility, so when someone Googles "luxury jeweler New York," Alex Moss shows up. Collection launches became coordinated pushes across paid, organic, and email. Nothing ran in isolation.

Three Websites. One Trajectory.

We built the first e-commerce store, translating the brand into a shopping experience for the first time. As the business scaled, so did the site. Each iteration reflected where the brand was headed, informed by the data we'd been tracking since day one.

We formalized the brand guidelines into a living document, the reference point for how Alex Moss shows up everywhere, from product pages to paid ads to PR. We set up analytics and reporting that turned instinct into insight: which collections were performing, which campaigns were driving showroom visits, where the revenue was actually coming from.

On the paid side, Meta and Google campaigns drive both online purchases and foot traffic to 15 Mercer. On the organic side, press coverage and celebrity placements became SEO equity that compounds over time.

We consulted on positioning custom and ready-to-wear under one roof. Custom pieces, the six-figure, one-of-a-kind work that built the reputation, remain the flagship story. The ready-to-wear collections, from the Saint Mark to Cathedral of Dreams, became the accessible entry point. Both drive revenue. Neither dilutes the other.

Alex Moss built the brand. We built the engine underneath it.