See the story
behind the sale.
Bring your advertising, customer conversations and sales records together. Understand the journey to a purchase, including sales that happen in your showroom.
Built for the way luxury sells.
Our proprietary data-driven attribution model is built for jewelry and luxury retailers, where a purchase can take weeks or months and the relationship often continues in store.
A complete customer journey.
Bring your online marketing and recorded customer interactions into one view, from the first introduction to the final purchase.
- Give buyers time. See the earlier interactions that short reporting windows can leave out.
- Include the in-store relationship. Bring available event attendance, appointments, emails and showroom records into the same customer history.
- Make the channels work together. Understand the role of discovery, follow-up and the visits before a sale, with each recorded purchase counted once.
Multiple touch points. Weeks of consideration.
A display ad starts the story. Google search and an Instagram Reel bring Mike back.
Count visits from the 90 days leading up to the sale. 5 of 6 recorded visits included.
Every recorded interaction in the selected period gets an equal share of the credit.
Use it to give discovery, consideration and follow-up equal footing.
Where the credit lands
Equal share, 90-day window
- Google
- Google search ad90 days out$2,000
- Google search ad14 days out$2,000
- Google display ad120 days outoutside the window
- Meta
- Instagram Reel ad85 days out$2,000
- Organic Facebookpurchase day$2,000
- Your store
- Your store10 days out$2,000
Attributed to order HCO–1048$10,000
One earlier visit falls outside the 90-day window. Widen the window to bring it back in.
Equal share, 90-day lookback. Your store: $2,000, 20%. Meta ads: $2,000, 20%. Google ads: $4,000, 40%. Organic Facebook: $2,000, 20%.
What this changes in your marketing.
Give each campaign a fair role.
See which campaigns introduce customers and which bring them back to buy. Compare them over the same buying window before deciding where to spend more or less.
Test what the creative changes.
Compare the messages, products and formats behind qualified inquiries and appointments, then follow those customers through to purchase. With fewer sales, look for a repeatable pattern before calling a winner.
Give a good lead time to buy.
Review customers from the same acquisition period as their buying cycle completes. This helps avoid judging a new campaign while its potential buyers are still considering the piece.
Connect the ad to the showroom.
Match available inquiries, appointments and store sales back to the recorded journey. Bring that context into the sales handover and see which marketing is bringing people through the door.
Find the next thing to improve.
Interest without inquiries suggests reviewing the page or offer. Appointments without purchases prompt a closer look at fit and follow-up. These signals guide the next test; they are not counted as sales.
A clearer picture.
What jewelers ask before they call.
Why look back further before a purchase?
A customer may discover a piece, research it for several weeks and visit your showroom before buying. Looking only at the last few days can leave out those earlier visits. We choose a period that fits your sales cycle and the history available.
Can the reporting reflect how our business sells?
Yes. We agree which outcomes matter, such as inquiries, appointments and purchases. We can also compare different ways of sharing credit between the recorded visits. The example above shows how the same sale can look different depending on the approach.
Why can Google and Meta report the same sale?
Each platform has its own rules for claiming a purchase. One order can qualify in both reports. Adding those figures together can overstate your sales, so we compare them with actual order records.
Does this prove an ad caused a sale?
It shows the recorded steps before a purchase and how credit is shared between them. To measure whether advertising created additional sales, we need more evidence, such as a controlled test.
Can you include events, calls and showroom sales?
Yes, when the records are available and can be matched reliably. We review your event records, customer notes, calls, email inquiries and in-store transactions alongside website activity.
Will we need to change our existing tools?
We start by reviewing the tools you already use, including your website, customer records, phone system and register. We explain which connections are possible and handle the agreed setup.
Do you need to manage our advertising too?
No. The reporting can support campaigns we manage or marketing you already run. We scope the setup around your existing tools, your records and the questions you want to answer.
Let’s talk about your sales tracking.
Tell us which tools you already use and which questions you want answered. We will explain what can be connected and what it can show.