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H&CO

Exclusively jewelry & watches.
Every detail considered.

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Advertising beyond search & social

Keep your jewelry or watch business visible on relevant websites and streaming TV while buyers consider their purchase. We select placements, manage spending and explain how this supports your wider marketing.

Alex Moss NYL'ORO JewellerySTYX GoldOROSERGIOJewelOpsCarat & CaliberShiny Jewellers

Experience & credentials

Google Ads Partner

A wider setting for your brand.

Programmatic advertising buys ad space on websites, streaming TV and other digital channels. You see the audience, placement and spending plan; we manage the buying tools.

We review suitable publishers, creative needs and measurement before recommending a campaign. The decision starts with whether a wider reach supports your existing search and social plan.

Choose where your brand appears.

Your surroundings matter. We plan suitable placements, audience settings and limits on repetition around your brand and budget.

The right surroundings for your brand.

Where an ad appears shapes how it feels. We plan placements and timing around your audience, with a clear role for each campaign in the broader marketing plan.

  • Relevant websites Choose suitable publications and website categories. We review available placements and use controls to limit unsuitable surroundings.
  • Streaming TV Reach relevant viewers with video advertising on supported streaming services. Available placements and audience options vary by provider.
  • Your chosen markets Focus on the locations and audiences relevant to your business. We confirm what targeting and reporting are actually available before launch.
  • A place in the wider plan Review these campaigns alongside search and social activity. Understand reach, customer interest and available inquiries or sales without counting one purchase twice.

How we plan a wider reach.

Agree the audience & placements

Review your locations, existing campaigns and budget. Confirm the available placements and measurement before launch.

Prepare the creative

Create or adapt images and video for the agreed formats. Your team reviews the work before it goes live.

Review the delivery

Check placements, repetition and spending. Adjust the creative and delivery as the evidence develops.

Assess the contribution

Review reach, useful visits and available inquiry or sales records. Use controlled tests where budget and data support them.

Give each placement a purpose.

Agree the role of the campaign, suitable surroundings and available controls before launch.

Premium editorial website displaying a luxury brand advertisement
Premium editorial website displaying a luxury brand advertisement

Stay familiar between visits.

A considered purchase can involve several visits over time. We plan repeated exposure carefully, with fresh creative and limits on how often an ad appears.

Connected TV showing a luxury brand video ad in an affluent living room
Connected TV showing a luxury brand video ad in an affluent living room

Bring the collection to a bigger screen.

Streaming TV can add video storytelling to your marketing. We review the production needs, available audiences and expected costs to decide whether it fits your business.

Planning your wider reach.

What jewelers ask before they call.

What budget does this need?

Our minimum recommendation is $3,000 per month in advertising spend, with creative and management scoped separately. We review your existing campaigns before recommending whether another channel is a useful investment.

Where will our ads appear?

We agree the types of websites and streaming services that fit your audience, then review available placements and brand controls. Specific publishers and placements depend on availability and the campaign plan.

How does this work with Google and social ads?

Search ads reach people actively looking for something. Social ads help with discovery and renewed interest. Website and streaming ads can keep your business familiar between those visits. We plan the channels together.

Can you measure showroom results?

We review the reporting each channel supports and connect available inquiry and sales records where possible. A reported ad view or store visit does not by itself prove an additional sale. We explain those limits when agreeing the measurement plan.

What is streaming TV advertising?

Video ads shown through supported streaming services. Unlike a traditional broadcast buy, some services let you choose more specific locations or audiences. We confirm the options and cost for your campaign.

Decide whether a wider reach makes sense

Tell us about your current advertising and the customers you want to reach. We’ll discuss where website or streaming ads could add value.

Discuss your advertising