Phone Orders to US Expansion
Shiny Jewellers
A private wholesale store that makes collections, pricing, and repeat ordering easier for trade buyers.
Explore the workMarketing for jewelry manufacturers
Win new retail accounts and make it easier for existing partners to reorder. We connect your brand, trade marketing and ordering experience around the way your wholesale business works.
What Is Actually Changing in Jewelry Manufacturing
Your retail accounts have always come from trade shows, buying groups, and rep relationships. That still works. But the manufacturers and wholesalers growing fastest are adding a digital layer on top: paid campaigns that reach retail buyers between events, and a web presence that converts the ones who search for suppliers online.
Meanwhile, overseas factories are listing inventory on wholesale platforms and selling direct to independents. Your retailers can now skip the supply chain and buy from the factory. The only defense is being more than a price sheet: a brand retailers trust, a digital ordering experience that saves them time, and product content that helps them actually sell your pieces.
As a jewelry marketing agency, we handle the marketing that brings new accounts in and the technology that keeps existing ones reordering.
The work. In your world.
Selected projects for the jewelry and watch trade.
Synced Inventory, Live Pricing
STYX Gold
A custom gold storefront with connected inventory and pricing that follows the live gold market.
Explore the workBuilt to Demo and Convert
JewelOps
A launch website that introduces a new operating system for the jewelry trade and turns interest into demos.
Explore the workGet Retailers to Your Door
Paid advertising
Account-based campaigns on Google and LinkedIn targeting retail buyers, purchasing managers, and buying group members. Dealer applications and catalog requests, not consumer clicks.
AI creative
On-brand product photography and creative across thousands of products, so your retailers always have images that sell and your catalog never falls behind.
Website design & development
Dealer portals with real-time inventory, live pricing tied to gold spot, order history, and an asset library your retailers can download from. Built for how manufactured jewelry actually moves to market.
Your Retailers Sell More When Your Product Looks Better
You produce thousands of products. Your retailers need images that sell, clean, professional, consistent across the whole catalog. Hiring a photographer for every new style is slow and expensive, and AI tools garble fine jewelry detail one piece at a time. We set up a repeatable system inside your operation: lighting rigs, backgrounds, camera settings, post-production workflows, and AI creative that holds up at catalog scale. For Shiny Jewellers we generated on-brand creative across 3,500+ products. Your team shoots and processes new product the day it arrives, and the images go straight to your website, your dealer portal, and your retailers' marketing. When your retail partners move product faster, they reorder more.
The Technology That Keeps Retailers Reordering
Custom Ordering & Reordering Systems
One-click reorders for fast-moving products. Custom order forms for configured pieces. Bulk ordering tools for seasonal buys. Purpose-built for how wholesale jewelry actually moves, not a Shopify plugin stretched past its limit.
Automatic Pricing Based on Live Metal Prices
Gold, silver, platinum spot prices pulled in real time and applied to your product pricing automatically. Your markup formula, your volume tiers, your category-specific margins. Prices update everywhere simultaneously. No spreadsheets, no stale quotes.
Staff Workflow Automation
Automatic inventory sync between your e-commerce platform, dealer portal, and inventory management system. Eliminate manual entry of new products. Low-stock alerts and reorder triggers based on sell-through velocity.
Custom Order Picking Software
Purpose-built tools for your warehouse and fulfillment operation. Pick lists optimized for your facility layout, barcode scanning at every step, packing slip and shipping label generation in one workflow.
Tools that make ordering and account management easier
An agency hands you a media plan and walks away. We build the ordering systems, live metal-price APIs, and inventory automation your retail accounts actually use every week. The marketing brings new accounts in. The technology is why they stay.
Your Retailers Reorder in Two Clicks
Your first order is won by your sales rep. Your second, third, and hundredth orders are won by how easy it is to buy from you. If reordering requires a phone call, an email chain, and a fax, while your competitor offers a login portal with one-click reorder, you lose the account. We build dealer portals with order history, tiered pricing, real-time inventory, and mobile-responsive design so your retailers place orders from the sales floor, the trade show booth, or their couch at 10pm.
Pricing Updates Automatically When Gold Moves
With gold at historic highs and moving hundreds of dollars in a week, every hour your website shows yesterday's prices is an hour you're either losing margin or losing the order. We build custom APIs that pull live spot prices for gold, silver, platinum, and palladium, layer your markup structure and volume tier discounts on top, and update your website, dealer portal, and ordering system simultaneously. No one on your team touches a spreadsheet. No more lost margin from orders placed on outdated pricing.
Other Services
Paid advertising
Search, Shopping, and Performance Max campaigns structured around your actual product lines and margins, built to bring retail buyers in.
Website design & development
Dealer portals, ordering systems, and wholesale-ready storefronts built for how manufactured jewelry moves to retail, with live pricing and store inventory connection.
Google search (SEO)
Website improvements for search, catalog search, and content strategy that brings qualified retail buyers to your jewelry site.
Jewelry Manufacturer Marketing FAQ
What jewelers ask before they call.
How is marketing for manufacturers and wholesalers different from retail marketing?
Your buyer is a store owner or purchasing manager, not a consumer. The research process, objections, and timeline are completely different. We optimize for dealer applications, catalog requests, and rep meetings, not online sales.
How do manufacturers typically find new retail accounts?
Most growth comes from trade shows, buying groups, and rep relationships. We add a digital layer on top, paid campaigns that target retail buyers between events, and a web presence that converts the ones who search for suppliers online. The goal is not to replace your existing channels. It is to reach the accounts your booth never will.
Can you build a custom ordering system for my retail customers?
Yes. We build ordering and reordering systems that make it easy for your retail customers to place and repeat orders. We also build custom APIs for automatic pricing updates based on live metal prices and your specific markup structure.
Do you handle trade show marketing?
Yes. Pre-show campaigns to drive booth traffic, on-site lead capture systems, and post-show follow-up sequences. Trade shows are expensive. We make sure the investment produces measurable pipeline.
How do you track ROI for wholesale marketing?
wholesale sales cycles are longer and run across several conversations. We use multi-touch attribution to track the full path from first ad impression to signed dealer agreement. Every step is logged so you see what actually moves the needle.
Can you integrate with our inventory management system?
Yes. We connect ecommerce platforms, inventory management systems, point-of-sale system, and accounting tools. We also build custom software for order picking and warehouse operations when off-the-shelf solutions do not fit your workflow.
Grow Your Dealer Network
We work with manufacturers and wholesalers who want more retail accounts, bigger reorders, and the technology to support both. Marketing gets them in the door. Custom software keeps them ordering.