For jewelry and watch retailers, brands, and manufacturers
The Jewelry Marketing Agency Measured in Revenue, Not Reports
Senior-led paid ads, SEO, websites, and AI, built by people who grew up in the jewelry trade. We connect every marketing dollar to what actually pays the bills: online sales and foot traffic.
Book a Strategy SessionIf You Sell Jewelry or Watches, You Already Know the Problem
Most agencies treat your store like any other online shop. They don't understand a $14,000 considered purchase. They don't know what co-op dollars are, or why your authorized-dealer agreement dictates what you can and can't say. And they have no idea that half your sales close on the showroom floor, over a second appointment and a glass of scotch, and never show up inside the ad platform.
So they optimize for the easy number. They report on clicks, send you a dashboard, and call it a win while your actual revenue sits flat.
We do one thing, for one industry: market jewelry and watches, and tie it back to the register. That focus is the whole difference. Book a strategy session and we'll show you where your current setup is leaking.
What We Do
Every Channel Your Store Needs, Run as One System
Paid ads, search, your website, and AI all pulling toward the same number: revenue. One senior team, one plan. Not five vendors on five invoices pointing fingers when the month comes up short.
Paid Advertising
Google, Meta, and Performance Max tuned for high-ticket buying cycles and co-op compliance. The tracking counts the sale that closes in your showroom, not just the checkout that happens online.
Jewelry & Watch SEO
Outrank the brands you carry, the marketplaces, and the directories sitting above you. Local, technical, and AI search, so you show up the moment someone in your market is ready to buy.
Website Design & Development
High-ticket sites that turn a browser into a booked consultation and a showroom visit, built to sell a considered purchase, not move a $40 add-to-cart.
AI & Marketing Automation
Clienteling, follow-up, and product imagery at scale. Your team closes more without you adding headcount, because the busywork runs itself.
Creative & Tracking
Scroll-stopping jewelry and watch creative, with revenue tracking wired in from day one. You see what each piece actually sold, not just what it engaged.
The Evidence
Your Strategy Starts With Evidence, Not a Hunch
We've studied this category harder than anyone marketing to it, so the plan we hand you on your strategy session is built on what already works.
Ads Analyzed
50,000+
Jewelry and watch ads
Ad Spend
$200M+
Audited and analyzed
Managed
$20M+
In ad spend
Track Record
We've grown jewelers from zero to eight figures.
Jewelry brands and authorized retailers from $0 to $10M+ in online sales, more than once. Mom-and-pop jewelers from $0 to $1M+ in direct orders.
Featured Work
Real Jewelers and Watch Sellers. Real Revenue.
Website Development
A New Website That Put OROSERGIO in Google's AI Answers
10x AI Search Visibility
OROSERGIO is a custom jeweller in downtown Toronto, handcrafting engagement rings, wedding bands, and fine jewellery from their Queen Street studio. We redesigned and rebuilt their entire website, then implemented an SEO and content strategy that turned them into one of the most-cited jewellers in Google's AI Overviews. Their traffic has grown significantly, and they now appear in AI-generated answers for dozens of custom jewellery queries across the GTA.
Website Development
From Custom Jeweler to Global Luxury Brand: The Alex Moss NY Story
$0 to Millions Online
We launched Alex Moss NY's first e-commerce store in 2021. They've outgrown it twice since, not because it broke, but because the business scaled faster than anyone expected. What started as a custom jeweler known to hip-hop royalty is now a luxury brand with a SoHo flagship, named collections, global collaborations, and millions in online revenue.
Website Development
Turning a Luxury Retail Website into a Sales Engine for L’ORO Jewellery
700 to 12K Visitors
L'ORO's website averaged 700 monthly visitors, and most of them were just searching the store name. We turned it into a revenue engine: 12,000 monthly visitors, over 1,000 referring domains, and an AI visibility score nearly double the industry average.
Why H&CO
Why Jewelers and Watch Retailers Choose H&CO
Senior-Led, Always
You work with the people doing the actual work. No account manager relaying your questions to someone you never meet, then relaying half an answer back.
We Grew Up in This Industry
Hagop spent his childhood in family jewelry businesses, at the bench, around the casting and the diamonds. We understand your product and your margins, so we don't pitch you things that quietly lose you money.
Measured in Revenue
Online sales and foot traffic, tied back to what you spent to earn them. No vanity dashboards, no impressions you can't take to the bank.
Built for Your Model
Authorized retailers, own-brand jewelers, manufacturers, and certified pre-owned watch sellers, across the US, Canada, Europe, and the Middle East.
Who We Serve
Built for How You Actually Sell
Co-op & Compliance
Authorized Retailers
Carrying five or six high-end brands means co-op rules, brand compliance, and grey-market pricing pressure. We market inside those lines, not around them.
Direct & Wholesale
Jewelry Brands
Selling your own name, direct and wholesale. We build the demand and the infrastructure to scale it.
Make & Move
Manufacturers & Custom
You make the product. We handle the marketing and the operational tech that moves it, from catalog creative at scale to the systems behind it.
Trust & Authentication
Certified Pre-Owned Watches
Authentication, trust, and a longer buying cycle. We sell the way CPO watch buyers actually decide.
Testimonials
What Jewelers Say After Working With Us
H & CO Agency is a very good team and easy to work with. They jumpstarted our online business.
Tamara
Communications Manager - Digital & Client Care, L'ORO Jewellery
FAQ
Frequently Asked Questions
Run by Someone
Who Grew Up in the Trade
Hi, I'm Hagop.
Hagop didn't come to jewelry through marketing. He came to marketing through jewelry. Family businesses, bench jewelers, casting, buying diamonds, hunting loose stones under the benches at 13. He knows what a real margin looks like and what it takes to move a high-ticket piece off the floor. That's who builds your strategy, and who you talk to when you call.
15+
Years in Marketing
$200M+
Ad Spend Audited
50+
Clients Served
This Isn't a Sales Call. It's a Working Strategy Session.
You'll leave with a clear read on where your revenue is leaking and exactly what to do about it, whether or not we end up working together. Bring your numbers. We'll bring the plan.