10x AI Search Visibility
OROSERGIO
A new website and search strategy that helps buyers discover a Toronto custom jeweler through Google and AI answers.
Explore the workA marketing agency for jewelry & watch businesses
H&CO helps jewelry brands, watch brands and authorized retailers attract customers, earn their trust and grow sales online and in store. Work directly with the people planning and doing the work.
Experience across the jewelry & watch trade
H&CO works with jewelry brands, watch brands, wholesalers, manufacturers and retailers. That experience gives us a practical understanding of your products, your buyers and the way your business sells.
A brand building demand for a collection has different needs from a wholesaler serving repeat trade buyers or an authorized retailer arranging showroom appointments. We plan around those differences, including stock, margins, release schedules and brand requirements.
You work directly with the people responsible for your advertising, search, website and customer follow-up. We bring those activities together around your business goals, with clear priorities and visible progress.
Your marketing, working together
One experienced team plans your advertising, search, website and content around the customers and sales you want to grow.
Paid advertising
Reach customers on Google and social media with campaigns built around your products, buying cycle and brand requirements.
ExploreGoogle search (SEO)
Help customers find your business on Google, in local searches and in AI answers. We improve your website and content around the questions buyers ask.
ExploreWebsite design & development
Give customers a clear, confident path to purchase, request a quote or book a showroom appointment.
ExploreMarketing automation
Make customer follow-up and content production easier, with experienced people checking the work.
ExploreCreative & sales tracking
Create images and campaigns that fit your brand, then connect available marketing activity with inquiries and recorded sales.
ExploreExperience that informs your plan
Our research and work across jewelry and watch accounts help us choose where to focus your marketing.
50,000+
Ads analyzed
jewelry & watch creative, studied and ranked
$200M+
Ad spend analyzed
across jewelry & watch advertising
$20M+
Ad spend managed
across jewelry & watch accounts
Track Record
We've grown jewelers from zero to eight figures.
Jewelry brands and authorized retailers from $0 to $10M+ in online sales, more than once. Mom-and-pop jewelers from $0 to $1M+ in direct orders.
Real jewelers and watch sellers. Real revenue.
700 to 12K Visitors
L'ORO Jewellery
A luxury retail website and search partnership that connects buyers with the collections and showroom.
Explore the work$0 to Millions Online
Alex Moss NY
Custom e-commerce, collection launches, and paid social for a jeweler that grew into a global luxury brand.
Explore the workWhy jewelers and watch retailers choose H&CO
Built around the trade you know.
Catalogs, brand relationships, margins and showroom conversations shape the work. We plan your marketing around the practical details of selling jewelry and watches.
- Senior-led, always You work directly with the people planning and doing the work. The person who builds the plan is the person you call on Tuesday.
- Radical transparency Your client portal puts the work and results in view on your phone or desktop. We explain what is improving, what needs attention and what the numbers can tell us.
- Built around how you sell Build demand for your brand, support wholesale ordering or bring customers into your showroom. We shape the plan around your business model.
What jewelers say after working with us
“H & CO Agency is a very good team and easy to work with. They jumpstarted our online business.”
Tamara — Communications Manager - Digital & Client Care, L'ORO Jewellery
Your marketing, in one place
We believe in radical transparency. Your client portal brings the work, search visibility and results together, so you can understand what is happening with your business and its marketing. Access it from your phone or desktop; we help you make sense of what you see.
Your visibility in AI answers
See where your business appears in the AI answers we track, and how that visibility changes.
Your Google search performance
Follow how customers find your website through search and which pages bring them in. This is your SEO progress.
Your keyword rankings
See where your website appears for the search terms that matter to your business, such as custom engagement rings or the watch brands you carry.
The work in progress
See the marketing tasks being managed for your business, what is complete and what needs attention next.
Your marketing and sales
Review the marketing activity we can connect to inquiries and recorded sales. This is attribution: understanding what helped a customer buy.
Your website availability
Check whether your website is online and available to customers. We track this as website uptime.
Better tools.
Closer attention.
AI helps with repetitive tasks and content production. Experienced people plan the work, check the details and make the decisions with you.
Our tools. Your advantage.
Sales tracking, ad research and useful reports help us see what is working and where to focus next.
More room for the work that matters.
From landing pages to campaign builds, AI carries the repetitive work so the team can focus on the decisions that move your business.
Senior people. Direct access.
The people shaping your strategy are the people doing the work. A small team, close to your business.
A human signature. On everything.
AI supports the process. Senior judgment shapes the result. Nothing reaches your brand without a human review.
Frequently asked questions
What jewelers ask before they call.
What does a jewelry and watch marketing agency do?
We help businesses attract buyers, explain their products and make it easy to inquire or purchase. That can include websites, advertising, search, content and customer follow-up, with reporting connected to the sales information your systems capture.
How is H&CO different from a general digital marketing agency?
Our experience spans jewelry brands, watch businesses, wholesalers, manufacturers and retailers. We understand the differences between building brand demand, serving trade buyers and selling through a showroom. You work directly with experienced people and can follow the work and results through your client portal.
Do you work with watch retailers, not just jewelers?
Yes. Jewelry and watch retailers, both. We market authorized watch dealers, jewelry-and-watch hybrids, and certified pre-owned watch sellers. The watch buying cycle runs longer and the co-op structures differ, and we plan for that.
Can you work within brand co-op and authorized-dealer rules?
Yes, and we build the plan around them from the start. We know co-op funds come with brand compliance and approval requirements, and that what you can say about a brand you carry is not unlimited. We market inside those lines and help you put co-op dollars to work instead of leaving them on the table.
How do you track showroom and foot-traffic sales from online ads?
We connect available advertising activity, calls, appointments and sales records where there is a reliable match. That can show the visits and conversations before a showroom purchase. We count each recorded sale once and explain gaps; a recorded journey does not prove that one ad caused the sale.
What size of jeweler do you work with?
Typically jewelry and watch businesses doing $500K to $50M in revenue, with 5 to 50 people, usually family-owned. That spans small multi-generational retailers and workshops up through major jewelry brands and manufacturers. If you're serious about tying marketing to revenue, the size matters less than the mindset.
How soon do results show up?
Paid advertising can move within weeks, since you're buying intent the moment you turn it on. SEO and AI search compound over months and become the steadier, lower-cost channel over time. On your strategy session we'll give you an honest read on the timeline for your specific market and channels, not a promise designed to win the deal.
How are fees and advertising budgets agreed?
We scope the services, responsibilities and priorities together. Your proposal separates our fees from advertising spend, platform subscriptions and any agreed production costs, so you can see the full investment before starting.
Start with your business and your priorities.
Tell us what you sell, how customers buy and where you want to grow. We will discuss the priorities, the information needed and a practical next step.