43.6%
No stated selling point
Creative with no stated reason to choose the business or product.
Q3 2026 · Creative & messaging
What jewelry and watch ads actually say.
Explore 3,601 labeled Google ads and 1,071 labeled Meta ads, from the photograph to the call to action.
The store often stays in the background.
Across 1,071 labeled Meta ads in the full creative panel. These findings describe the advertising observed in September.
5.6%
Ask for an appointment
Ads asking a shopper to book an appointment.
77.3%
Small retailer mark
The retailer appears as a small mark rather than a prominent part of the creative.
33.6%
Brand-supplied creative
The labeled creative uses an asset supplied by a watch or jewelry brand.
Look inside the advertising.
Explore ten questions about what the ads show, say and ask a shopper to do. Your selections stay in the link.
Full creative panel · All retailer sizes and business types · Q3 2026
This report uses 3,601 labeled Google ads and 1,071 labeled Meta ads. Its platform-wide figures do not use the store filters in the advertising activity report.
Meta: what the ad asks people to do
Share of 1,071 labeled Meta ads
Shares include creative that could not be classified. Figures are rounded to one decimal place and may not total exactly 100%. Each ad counts equally, regardless of budget.
Method
What these percentages describe.
These are shares of labeled ads across the full observed creative panel. This panel includes business types set aside from the retailer comparison report. It is not a percentage of retailers or a comparison restricted to a particular store size.
Google covers 3,601 labeled ads from retailers’ own accounts. Meta covers 1,071 labeled ads after brand-account ads were excluded. Unclassified creative remains visible in the charts.
Each ad was labeled against a fixed list of questions. More ads from one retailer give that retailer more weight in the creative mix. Repeated creative can appear in multiple ads.
Read the creative review notes
The review took place on September 20, 2026 using the Google Ads Transparency Center and Meta Ad Library. Meta was captured once; campaigns that ran only in July or August are outside that capture.
Google includes text-led search ads as well as image and video creative. Those formats account for some of the difference between platforms. “How specific the offer is” is available for Meta only.
Labeling describes what the creative appears to contain. It does not measure the skill of the advertiser, its spending or its sales results. A frequently used message is not evidence that it performs better.
The charts preserve rounded shares from the published research summary. They include uncertain labels and may not sum to exactly 100%.