Google Ads PartnerWe run email and SMS marketing for jewelers and watch stores as part of the marketing we already do for them. We write every send and set up the flows in Klaviyo, Zoho or HubSpot.
We run email and SMS marketing for jewelers and watch stores in Klaviyo, Zoho or HubSpot, from the automated flows to each campaign. A couple who buys an engagement ring comes back for the bands, then an anniversary gift, then a birthday gift, as long as your store is the one that reminds them. We set up that follow-up for you. It welcomes new people, follows up on a piece they looked at and brings back past buyers who have gone quiet.
What you send depends on what the person did and what you sell. We plan each send around the moments that happen in your business.
A store follows the engagement ring with the wedding bands, then the first anniversary, then the birthdays. Each note goes out on the right date from your client records.
A store tells the client when the repair is ready, when the resized band is back, and when the watch from the waitlist arrives.
A brand tells past buyers first when a new piece drops or a sold-out piece is back, before it tells everyone else.
An invitation goes to the clients who like that designer, and a reminder goes the day before to the people who said yes.
A flow is a set of emails or texts that sends itself. We set it up one time, and it runs from then on. Each flow starts when a person does one thing, like joining your list, looking at a ring on your site, leaving a watch in their cart, or going quiet for a few months. Welcome, browse, cart, after-purchase and win-back flows cover most of what a store needs.
A campaign is a send you plan for a date. Holiday gift guides, a new collection and a trunk show all go out as campaigns, planned a month ahead and sent on the day.
A text is for the news a client is waiting on, because a text gets read within minutes. The ring in their size is in, the repair is ready, or the trunk show is tomorrow. A client who texts back lands with a person on your team, with their order history beside the message.
You approve each send before it goes out. Everything else is our job, on the platform you already pay for.
Your photos, your colors and your logo, in layouts that read well on the phone, where most emails get opened.
New arrivals, care reminders and event invitations sound like the person behind your counter. Every email is about a piece, a date or a person.
We build the welcome, browse, cart, after-purchase and win-back flows on the platform you already pay for. Each one is tied to your website and your POS. We check and refresh them every month.
We plan the gift guides, the collection launches and the trunk shows a month ahead, write and design each one, and send it on the day. After that, we set up the notes your staff writes by hand, like a repair or anniversary note, to run from your client records.
We bring in clients from The Edge, Shopify or Lightspeed, check the consent recorded for each one, and send only to people who agreed to hear from you. When an old list has people who never said yes, it gets smaller before it gets better.
We work in Klaviyo, Zoho and HubSpot. A platform that was set up badly costs less to fix than to replace, so we start there.
Alex Moss New York is a jewelry brand with its own showroom, and our client for 8 years. We consulted on the business, built its website on Shopify, run its Google and Meta ads and its email, and helped grow its Instagram from zero to hundreds of thousands of followers.
L’ORO is a multi-brand jewelry and watch retailer with Omega, Chopard and IWC boutiques. We moved its website from WooCommerce to Shopify in October 2026, connected it to Zoho CRM and gave every store and boutique its own place on it. We also run its ads, SEO and email.
We offer email and text alongside advertising or website work, so the follow-up picks up where the ads left off.
Only 3.0% of Meta ads run by jewelers promote an event.
These are the questions jewelers ask us most, with straight answers.
No, we run email and text for clients whose ads or website we also run. The follow-up depends on what the ads and the site are doing, so one team runs all three.
Yes, we bring clients in from The Edge, Shopify or Lightspeed and check the consent on file for each one. Only people who agreed to hear from you get an email or a text.
Klaviyo if you sell a lot online, Zoho if you sell by appointment, and we also work in HubSpot. If your platform is already the right one, we fix its setup instead of moving you.
Yes, a person has to agree before you send them marketing by email or text. We record that for each channel, keep the unsubscribe link and the stop reply working, and never send to anyone who opted out. A client can also tell us how often to write and whether they want email, text or both, and we keep that on their record.
Ongoing marketing starts with a 90-day commitment, then moves to month to month. A website build, a trade-show campaign or any other project has its own scope and terms, agreed before work starts.
You do, because your ad accounts, tracking code, website and customer data stay in your name. You control access and give us the permissions the work needs. The ads we make with your logo on them are yours too, and they stay with you if you leave.
