Google Ads PartnerWe run Google Ads for jewelers and watch retailers across Search, Shopping, Performance Max, YouTube and local inventory ads. Each search lands on a piece you have, and we match the click to what it sold, online and at the counter.
We’re a Google Ads agency for jewelers and watch retailers, running Search, Shopping, Performance Max, YouTube and local inventory ads. Someone types a brand, a reference or “jeweler near me” into Google because they’re close to buying, often with a city in mind. We match each of those searches to a piece you have in stock or a store they can walk into, with the price where the brand allows it. Google Ads for jewelers pays off when the click ends on something the buyer can buy.
The search, the landing page and what the ad may say all change with the kind of business you run. We run Google Ads for jewelry retailers, authorized dealers, jewelry and watch brands and custom jewelers, and your setup starts from which of those you are.
People search the brands you carry and for a jeweler near them. We put your store on those searches in the area you serve and send each click to the page with that piece, in stock and priced.
A search for a brand you carry plus “near me” comes from someone deciding where to buy. We run those brand campaigns inside each brand’s rules on names, imagery and pricing, so the searches for the names you carry end at your store.
People search your name, your collections and the pieces you’re known for. Those searches reach your own store first, and Shopping shows the piece and its price before the click. We plan partner campaigns so your retailers’ ads and yours don’t bid against each other.
A search for “custom engagement rings near me” comes from someone ready to talk about a commission. We target it in your area and send it to a page that shows finished work and books a consultation.
Search puts your store on the searches for a piece, a brand or a jeweler nearby. Shopping shows the photo and the price before the click, from a feed we build in Google Merchant Center. Performance Max runs one campaign across Google’s placements from that same feed, and local inventory ads tell people nearby that a piece is in your store today.
Shopping needs a price, so a piece whose brand won’t allow one online runs on Search only. Local inventory ads need a feed and brand terms that qualify you, and we check both before promising either.
YouTube puts your film in front of people before they search. A piece that costs thousands is easier to want once someone has seen it move: the stone in the light, the watch on a wrist, the inside of your store. We know what to film from what has sold in other jewelers’ accounts, and it runs from the same account as your search ads.
Your account starts from what has already sold jewelry and watches and skips what hasn’t. Bridal searches, brand-name watch searches and Shopping feeds with thousands of pieces all get set up by people who have built each of them before.
We’re a Google Partner, and our team has collectively managed $20M+ in ad spend. We run Google Ads for jewelry and watch retailers, jewelry brands and custom jewelers, and each of those gets set up differently.
Across our clients we see which ads, landing pages and bidding strategies sell jewelry and watches, and which ones wasted money. We also study 48,332+ jewelry and watch ads from 142 retailers. Your account starts from that, so you don’t pay for us to learn it. Read the ad research
Shopping, Performance Max and local inventory ads are only as good as the feed under them. We keep your Google Merchant Center titles, photos, prices and stock current as your systems sync. Each search goes to the page that holds that piece, and we build the page if it doesn’t exist.
A fine piece costs thousands, so the wrong searches get expensive fast. We built our own software to target buyers more precisely and to control spend more tightly than Google’s tools allow on their own.
Search ads, Shopping titles and photos, Performance Max assets, display banners and YouTube films are all part of the work. We can also help your team with any part of it.
We study your past ads, your best-selling pieces and the 48,332+ jewelry and watch ads in our research, then write, design and film from what works, down to catalog ads that show each piece worn instead of a plain product shot. You approve every ad before it runs.
We run the shoot ourselves, or we bring in a watch or jewelry creator who fits your brand. One session gets cut for every placement and edited so it looks like your store.
We set up templates for each ad size and an approval step, so every ad follows the brand’s rules without starting over.
We start with what you sell, who buys it, what has run before and what your brands allow. From the answers we agree what to make first, and the first ads go into production.
Across our clients, the median buyer visits the website 4 times before buying in the store, and Google’s report sees only part of that. We connect your ad account to the systems that hold your sales and read every campaign against what they recorded.
Each recorded sale, online or at the counter, is matched to the search before it and counted once. Modeled contribution is labeled as modeled, and sales we couldn’t tie to a search are shown too.
We send Google the amount of each matched sale, so it bids harder for the buyer of a watch worth thousands than for the buyer of a small pendant.
Google’s conversion count stays useful for bidding, and your recorded sales are the number budget decisions get read against. See how our sales tracking works
Google now puts AI answers at the top of many searches, and buyers also ask assistants where to buy. We plan your Google Ads beside your SEO and AI search, so a search you stop paying for can still find your store.
We run Google Ads for authorized retailers of watch and jewelry brands. Each brand sets rules on how its name, imagery and prices appear, and we build your campaigns and your feed inside them.
We track each brand’s co-op terms, budget and claim deadlines alongside every other channel you run, so your team knows what each claim needs and when it’s due.
Brand photos and copy run exactly as the brand approved them. We switch off the automatic edits in Google that could crop, rewrite or remix approved creative, and the brand’s approval time goes into the schedule.
Brand-funded campaigns and your own bridal, custom and estate campaigns run on separate budgets, so one never eats the other. Searches for a brand’s name go to that brand’s page on your site.
Co-op money promotes the brand, and your margin may sit in your own designs or estate pieces. We plan the two together, so the brand gets what it pays for and your store still sells what it needs to.
L’ORO is a multi-brand jewelry and watch retailer with Omega, Chopard and IWC boutiques. We moved its website from WooCommerce to Shopify in October 2026, connected it to Zoho CRM and gave every store and boutique its own place on it. We also run its ads, SEO and email.
Alex Moss New York is a jewelry brand with its own showroom, and our client for 8 years. We consulted on the business, built its website on Shopify, run its Google and Meta ads and its email, and helped grow its Instagram from zero to hundreds of thousands of followers.
OROSERGIO is a custom jewelry studio and manufacturer. We repositioned its message, designed and built its website, set up Zoho CRM with online booking, and run its SEO and Google Ads.
Google catches the buyer who is ready today, and these keep that buyer coming back until they buy.
Only 3.6% of Google ads run by jewelers ask the buyer to book an appointment.
These are the questions jewelers ask us most, with straight answers.
Size it to the searches in your market and what those clicks cost, because bridal searches and brand-name watch searches cost very different amounts. Across the searches we have real spend on, our clients pay a third to half of the top-of-page price Google’s own planner quotes. We agree the monthly budget and the cost per sale it has to beat before anything runs.
We won’t promise a number, because it depends on your offer, your market and the rest of your marketing. You’ll know from your own records. We connect your ad account to the systems that hold your sales and customers, The Edge for Jewelers, Shopify POS, Lightspeed, Zoho, HubSpot and Klaviyo among them. Each recorded sale is matched to the search before it. Google’s return figure is its claim on your sales, so it sits beside that number and never replaces it.
When we look at accounts that stalled, the same four things come up. Every click goes to the homepage, the feed shows pieces out of stock, the budget pays for people hunting repairs or cheap pieces, and website visits count as success. We send each search to the page with that piece, keep the feed current, cut the searches that don’t buy and judge the account on what sold.
Ongoing marketing starts with a 90-day commitment, then moves to month to month. A website build, a trade-show campaign or any other project has its own scope and terms, agreed before work starts.
You do, because your ad accounts, tracking code, website and customer data stay in your name. You control access and give us the permissions the work needs. The ads we make with your logo on them are yours too, and they stay with you if you leave.
No, we work with one jeweler in each market, so we never take on your direct competitor. We agree what counts as your market and who counts as a competitor before we start.
