Millions
In jewelry sales analyzed
behind the rules we use to match sales to ads
Marketing attribution that shows jewelers what their ads sold at the counter.
Offline sales tracking for jewelers: we connect your ads, website, email, events and point of sale, then label each sale recorded, matched or modeled.
100,000s
Jewelry shoppers targeted each month
across every kind of jewelry business
$10,000+
Single orders from Meta ads
many times over
$20M+
Ad spend managed
collectively, by our team
One purchase, counted once.
Mike buys the $10,000 piece in your store. Each visit before it gets its share of the credit, and the sale itself is counted one time.
$00%
Google display ad
Outside the lookback window
$2,00020%
Google search ad
Receives credit$2,00020%
Instagram Reel ad
Receives credit
$2,00020%
Google search adAppointment booking
Receives credit$2,00020%
In-store
Receives credit$2,00020%
Facebook
Receives credit
Purchase$10,000
Count visits from the 90 days leading up to the sale. 5 of 6 recorded visits included.
Every recorded interaction in the selected period gets an equal share of the credit.
Use it to give discovery, consideration and follow-up equal footing.
Where the credit lands
Equal share, 90-day window
- Google$4,00040%
- Meta$4,00040%
- Your store$2,00020%
Credited to order HCO-1048$10,000
One earlier visit falls outside the 90-day window. Widen the window to bring it back in.
Equal share, 90-day lookback. Your store: $2,000, 20%. Meta ads: $2,000, 20%. Google ads: $4,000, 40%. Organic Facebook: $2,000, 20%.
Google, Meta and your register each tell a different story about the same sale.
We do offline sales tracking and marketing attribution for jewelers, matching your ads, searches and emails to the sales they led to, online and at the counter. Google and Meta each count a sale whenever one of their ads was in the path, so one ring shows up in both reports, and your register records the sale and tells neither of them.
We connect your ad accounts, website, email and point of sale and read them as one, so you see what your marketing sold and each sale is counted once.
What you get from our sales tracking.
It comes with the marketing we run for you, on the systems you already use.
Counter sales tied to your marketing
We read your sales from The Edge for Jewelers, Shopify POS or Lightspeed. When a sale carries the buyer’s email or phone number, we match it to the ads, searches and emails that came before it.
Each sale counted once
Google and Meta can both claim the same ring. Your report counts it one time, at the amount the buyer paid.
One report for every channel
Spend, sales, channels and locations sit in one portal, so you read Google, Meta, search and email as one plan.
A report that says what it can’t see
A walk-in who pays cash and never clicked anything stays unmatched, and an estimate is always labeled as an estimate.
Put what the tracking shows into the next campaign.
Attribution is only worth having if it changes where the money goes next month.
Google AdsFeed Google Ads the sales that actually happened, so the bidding chases buyers instead of clicks.Meta AdsPut the sales Meta reports next to the purchases in your own records, and move budget on the real number.Email & SMS marketingSee where an email or a text sits in the path to a purchase, at the counter or online.
66.0% of single-store jewelers who advertise run ads on both Google and Meta.
142 jewelry and watch retailers, Q3 2026 benchmarkSee this quarter’s stats
Questions jewelers ask about marketing attribution and sales tracking.
These are the questions jewelers ask us most, with straight answers.
Can you really match a sale in my store to an ad?
Yes, when the sale is recorded with the buyer’s email or phone number and that buyer came from an ad, a search, an email or an event we can see. How many match depends on your systems, the details recorded at the counter and the consent you hold. A walk-in who pays cash and never clicked anything stays unmatched, and the report says so.
What do you need from our systems, and do we have to change them?
We connect to what you already run, including The Edge for Jewelers, Shopify POS, Lightspeed, Zoho, HubSpot and Klaviyo, plus your Google Ads, Meta and website analytics accounts. If you run something else, we check whether it can share its data before we promise anything. The one change we ask for is recording the buyer’s email or phone number with each sale.
Who can see our customer data, and where is it kept?
Your sales and customer records stay in your systems and in your name, and you control who has access. We work inside the permissions you grant, read only what the matching needs, and never share one client’s records with another client.
Do we have to sign a long contract?
Ongoing marketing starts with a 90-day commitment, then moves to month to month. A website build, a trade-show campaign or any other project has its own scope and terms, agreed before work starts.
Who owns the ad accounts and the data?
You do, because your ad accounts, tracking code, website and customer data stay in your name. You control access and give us the permissions the work needs. The ads we make with your logo on them are yours too, and they stay with you if you leave.
Will you also work for my competitor?
No, we work with one jeweler in each market, so we never take on your direct competitor. We agree what counts as your market and who counts as a competitor before we start.