Find what is holding your website back in search
An SEO audit for jewelry and watch brands and retailers. Get a clear review of your website, local visibility and competitors, with the most useful fixes in priority order.
Experience & credentials
Google Ads PartnerWhat Is an SEO Audit for Luxury Retailers?
An SEO audit is a complete diagnostic of your website, your local search presence, your content, and your visibility in AI-powered search engines. Not a tool export with 400 red flags and no context. A specific diagnosis measured against the competitors who are outranking you right now, written by a strategist who spent two weeks inside your site and your market.
The audit costs $1,500 to $3,000 depending on site size and number of locations. It is a standalone product with no retainer commitment. You get a prioritized report with cost estimates for every recommendation, whether we implement it or someone else does. Most retailers come to us after years in business with a strong local reputation but zero search visibility. The audit tells them exactly why and what to do about it.
Four Layers of Your Search Presence, Audited
Every audit covers the same four areas. The depth varies by site size and number of locations, but the scope does not. You get the full picture.
Know what to fix first.
A useful audit connects technical issues to the pages and searches that matter to your business. You leave with clear priorities your team can act on.
- Technical Crawl Indexation issues, crawl errors, Core Web Vitals, mobile usability, site architecture. We find what is costing you traffic.
- Local SEO Review Check your Google Business Profile, business listings, reviews and store pages so local customers can find accurate information.
- Visibility in AI search Are AI search engines citing you? We test across ChatGPT, Perplexity, Google AI Overviews. Most agencies skip this entirely.
- Competitor Benchmarking Who outranks you, why, and what it would take to close the gap. Specific competitors, specific keywords.
From Kickoff to Delivery in Three Weeks
Day 1-3: Technical Crawl & Data Collection
Review your website and search reports, compare relevant competitors and check a sample of buyer questions in AI search. We bring the findings together so you can see where to focus.
Week 1-2: Analysis & Competitor Benchmarking
We analyze 3-5 of your local and national competitors across domain authority, content depth, keyword overlap, and backlink profiles. Every finding gets context: what it costs you and how hard it is to fix.
Week 2-3: Report Writing & Recommendations
Every issue documented with screenshots, data, and priority ranking. Recommendations include estimated cost, impact level, and a sequenced roadmap you can hand to any developer or agency.
Week 3: Delivery & Strategy Call
You receive the full report and we walk through it on a 60-minute call. We answer every question, explain the priorities, and make sure you can act on it immediately, whether with us or on your own.
A report with clear next steps
The deliverable is a custom document written by a strategist, not a tool export with a logo on top. Executive summary, detailed findings with screenshots, priority recommendations ranked by impact and effort, cost estimates for every fix, and a sequenced action plan you can hand to any developer.
Know what to prioritize before a larger investment
Get a review of the issues we find, why they matter and which fixes should come first. The audit gives you a practical basis for deciding what to invest in next, whether your team, H&CO or another partner does the work.
Implement Yourself or Hire Us, the Report Is Yours
The audit is platform-agnostic and agency-agnostic. Hand it to your web developer, your in-house team, or any other agency and they can execute from it. We are not holding findings hostage to sell you a retainer. If the audit cost applies as credit toward a first month, great. If you take it elsewhere, no hard feelings. The report stands alone because a good diagnosis should not require the same doctor to treat it.
SEO Audit FAQ
What jewelers ask before they call.
Do I need to be on Shopify for the audit?
No. We audit any platform: Shopify, WordPress, WooCommerce, Magento, custom builds, and legacy jewelry platforms like Podium or Gemfind. The technical details change by platform. The audit methodology does not.
Will the audit fix my rankings?
The audit identifies problems and opportunities. Implementation fixes rankings. Think of it as the diagnosis, not the treatment. A diagnosis you can take to any doctor you choose.
I already have an SEO agency. Can I still get an audit?
Yes. Second opinions are healthy. We will tell you what your current agency is doing well and where there are gaps. Some clients use the audit to hold their existing agency accountable. Others use it as the basis for switching.
How is this different from running a free Semrush or Ahrefs report?
Tool reports flag issues. They produce a list of 200 warnings with no context about which ones matter for your business. Our audit interprets the data through a luxury retail lens, prioritizes by impact, estimates cost to fix, and tells you what to do in what order. The tools generate data. We generate a plan.
Do you audit paid ads too?
This audit covers SEO only. We offer separate paid media audits. If you want both, ask and we will scope them together.
What if my site is brand new?
We can still audit it. New sites have fewer legacy issues but often have architecture and content foundation problems that are cheaper to fix now than six months from now when Google has already formed opinions about your site structure.
Find Out Where You Stand
A standalone review with clear priorities and no retainer required. Share your website and locations so we can confirm the audit scope, price and delivery date.